BMG Interactive Magazine

Seven country editions designed in a single month — one BMG design, each edition dressed in its own flag colors, each with its own cover to win.

The Fan Club opens — free to join: a framed poster with her own photo, the early magazine link before every drop, and her poster posted as a collaboration with @bmginteractive.

BMG's biggest award opens its doors: the audience suggests names in the comments, BMG chooses, and the winner is promoted every day for a month — and entered for Model of the Year.

The weekly live open call is announced: models send 30–60 second walk videos and digitals all week, hosts coach the best walks live, and the best walk is featured Tuesday.

Twenty-five days out, the countdown to the November 15 launch party and live global fashion show begins — a new piece every day until the doors open.

Walk & Shop opens on bmgcatwalk.com — every partner model gets her own show, THE [NAME] SHOW: her walks, her looks pinned and shoppable, half of BMG's commission on every sale.

One face, every day, across every BMG edition — a headshot and a full-body set, filed into her country's highlight and the BMG Global highlight. Shown: Atieno Koranga.

The call goes out for the November 15 live show: send BMG a walk in red. The flyer set ran as posts and stories on @bmgcatwalk.

The first Founding Fans receive their framed posters, each posted as a collaboration with @bmginteractive — numbers in join order, never reused. Shown: Fan Nº 002, Atieno Koranga.

The first issue drops free at tvbmg.com — cover star Pauline Adhiambo, 107 pages, and Fan Club members holding the link since the night before.

Model Mondays opens on @bmginteractive: entry is 4–5 editorial photos, and the week's winner takes a magazine spread plus Face of the Day.

One hundred models in red, one live global show on YouTube. She posts her red walk and invites BMG as collaborator — the audience builds itself.

Issue 01's launch party and the Live Online Global Fashion Show share one stage — one afternoon, every edition watching.

The country editions launch together — Kenya, Ghana, Côte d'Ivoire, Nigeria, South Africa, Italy and America, and Global makes eight. Shown: the Ghana Edition cover.

From Issue 02, fans who contribute earn Fan Features — a section on the magazine site, with the best contributions graduating into the magazine itself. Shown: the Fan Club sample poster, Cynthia Juma.