BMGPARTNERS
BMG CATWALK
WALK & SHOP
BMG CATWALK — WALK & SHOP

Your walk.
Your show.
Your shop.

Walk & Shop turns your walk videos into your own show on BMG Catwalk — and the clothes you're already wearing into a shop that pays you.
WERE YOU SPOTTED? START HERECalvin saw your walk? This is your form — two minutes. ALREADY A PARTNER? THE PARTNER FORM

What it is

Every partner model gets her own show page on BMG Catwalk — THE [YOUR NAME] SHOW — a running reel of her walks. Every look in every walk is shoppable on the spot: we pin the items you're wearing, your audience taps, they buy, you earn.

How it works

1
FILL IN THE FORMTell us who you are and link the walk that caught our eye. Two minutes, no fee, no cost — ever.
2
THE AGREEMENTOne page, plain words. You're an independent partner — not an employee — and you keep the rights to your videos.
3
SEND YOUR WALKS + YOUR LOOK LISTVertical phone video is perfect — runway walks and everyday walks. With each video, list what you're wearing, item by item. That list builds your shop.
4
REVIEW, THEN LIVEEvery video is reviewed before it goes live — Calvin has the final say. Approved walks land on your show, looks pinned, and BMG promotes your show on BMG Catwalk.
5
PROMOTE + GET PAIDPut your show link in your bio, accept our collab posts, keep sending walks. Your earnings land monthly, with a detailed report.

The money, plain

AMAZON PAYS 4%.
YOU GET HALF OF OURS — 2% OF EVERY SALE.

When someone buys from your show, BMG earns a commission. BMG splits that commission with you, 50/50. A $50 dress sells from your page → Amazon pays BMG about $2.00 → you earn $1.00.

Your show carries its own tracking ID, so every sale from your page is counted to you — and every month you get a detailed report: clicks, orders, and exactly what you made. You're paid monthly, once your balance passes $25 (below that, it rolls forward).

Paid participation: switch it on for your show — fans pay to walk along with you, get a walk review, or take a guest slot. Those fees split 50/50 after card costs, on the same monthly report.

This month's marketing

The campaigns BMG is running right now — Issue 01's launch, the Fan Club, 100 Models in Red, Walk & Shop, Model Mondays, Face of the Day, The Catwalk Call and the country editions — all in one brand showcase.

ENTER THE MARKETING MUSEUM — THE BMG BRAND PAGE46 pieces — every campaign by month, every country's kit by country
START — SPOTTED MODEL FORM

See it. Read it. Shop it.

Don't take our word for any of it — watch a real partner show, read the magazine, then shop the looks.

SEE IT IN ACTION — WALK & SHOP LIVETHE ATIENO SHOW · THE EXPLOIT SHOW — real partner shows, live now READ ISSUE 01 — FREEBMG Interactive Magazine — the world your show lives in THE GLOBAL SHOPIssues, membership and BMG Gold — the BMG store

Questions

Does it cost anything?No. No fee to join, no cost to you — ever. You bring your walks and your audience; BMG brings the platform.
Am I an employee?No. You're an independent partner. You walk when and how you choose, and you can end the partnership any time with a DM or email — earnings you've already made are still paid.
What do I send?Walk videos — vertical is perfect — plus, for each one, what you're wearing item by item (top, bottom, shoes, bag, jewelry, and where it's from if you know). No list, no shop pins.
Who approves my videos?Every video is reviewed before it goes live. Ace pre-screens; Calvin has the final say. Nothing goes up unapproved.
When do I get paid?Monthly, once your balance passes $25, with a detailed report of your show's sales. Your show's tracking ID keeps your sales yours.
Do I have to be 18?Yes — Walk & Shop partners are 18 or older.
Does this get me in the magazine?Walk & Shop is a show, and it's a great way to be seen by BMG — but magazine features are editorial and earned, never bought or promised.
How do I start if nobody spotted me?DM the word SHOW to @bmgcatwalk on Instagram and the welcome packet comes straight back to you.